The Content Coordinator is responsible for creating and managing all video content through all channels (Instagram, TikTok, etc.). This schedule will include some weekend and evening availability. To be part of the Company PR/Social Media, candidates must be within reasonable commuting distance of the PAUL JAYS office in Culver City, CA.


Content creation

  • Create elevated video content for Main Instagram & Tik Tok pages
    • Video heavy using traditional and new media equipment (video camera, phone, etc.)
    • Create and produce new relevant content to promote daily
      • Write verbiage for captions
  • Assisting with try-ons/takeovers filming & scheduling
  • Responsible for Flat lays / filler pictures / hanging pictures / BTS at shoots & in between shoots 

Social Media

  • Work with the Creative team to produce new and relevant social launches
  • Responsible to rotate attendance of all photo shoots / shopping cart days in lieu of the Social Media Manager
  • Assist running Instagram with the Social Media Manager
  • Oversee the planning, execution, and optimization of all FB Reel content
  • Partner/ organize photoshoot days with the photo studio manager/team
  • Build and update Mood Boards and story boarding out each shoot from a social perspective (ensure we are capturing a video aspect to each outfit)
    • visions for scenes and clothes (be aware of launches and any requests from executives or design about clothes/ prints) 
  • Video ads / meet with graphic designer to post things on social 
  • Keeping team updated with knowledge of social media algorithms and trends especially video & FB reel focused
  • Collecting blogger user generated content (UGC)
  • Fully trained BACK UP FOR SOCIAL MEDIA MANAGER, Main Collection (posting, community management) during weeks or weekends
  • Plan, execute and optimize the Company TikTok
    • Create videos with an eye for current, trending videos
    • Develop and maintain a regular daily/weekly Tik Tok content calendar
    • Social Media Engagement to build brand awareness
    • Find and connect with new creators & influencers on Tik Tok and other emerging media platforms
    • Plan, create, and publish content of all types directly on primary Company social media platforms
  • Pinterest
    • Pin photos from main Instagram
    • Re-pin and maintain Pinterest board and engaged followers
    • Creative new approaches on Pinterest while maintaining the brand and elevating the pieces

Marketing / PR:

  • Attend events for PR team whether hosted by Paul Jays or guests
    • Gather content 
    • Network with guests
    • Assist at events (pre/during/post)
  • Reports
    • Weekly reports on social engagement as well as weekly planning to present in Content & Strategy meeting
      • Instagram, Pinterest & TikTok
  • Photoshoots
  • Day of ecommerce shoots – on set for BTS and iPhone shots for Instagram, website, and emails
  • Attend all photoshoots to capture content, edit, and use across Instagram, emails, and the website
  • Help organize photoshoot days alongside the photo studio manager 
  • Other duties as assigned


  • Experience in video creation & editing for social media
  • Highly organized, resourceful, and dependable with excellent interpersonal skills 
  • Professionally appropriate speaking & writing for social postings and email communication.
  • Experience with Adobe Creative Suite
  • Expert-level with Instagram, Pinterest, Twitter, TikTok publishing & Facebook.
  • Intermediate to expert-level Proficiency in Google Suite, MS Office, Slack and has the ability to learn and implement new tools/systems
  • Ability to multitask and work well to meet deadlines in a timely manner
  • Candidate must be able to prioritize with a sense of urgency and be a team player
*To apply, please click below and attach a PDF of your Resume to email with subject "Content Coordinator".